HERE Technologies
Sr Marketing Specialist and DesignOps, 2021 - Present
Managing rebranding projects and optimising digital asset discoverability through user research, design, and iterative testing. Leading cross-functional UX research initiatives, managed brand guidelines migration and launched new Brand Hub.
Freelance
UX/UI Designer, 2020 - 2021
Led website redesigns using Design Thinking methodology. Created prototypes in Figma to address user pain points in e-commerce payment flows.
Bilfinger Digital Next
UX Designer, 2021
Enhanced user experience for PIDGraph, an AI-powered digital solution. Conducted competitor analysis and heuristic evaluations.
INS Management GI
Graphic and Web Designer, Photographer, 2015 - 2018
Contributed to marketing and brand development. Led ideation, design, and production of housing campaign projects.